If you are building an application or a service, chances are you would do good or bad. I would name the parameters that manage the output as your advertising and reach of your product. You might want to shape up all other parameters like hosting, design and usability to a good position and leave it to above average. It sounds cruel to see that you spend hundreds of dollars only to see that the web page is down.
If you are on a big application, you should probably go for a dedicated server hosting, which provides you with a lot of freedom than in any other hosting package, because you control everything. You can install the operating system of your choice and that should be any flavor of linux you demand based on your needs.
There are a lot of other advantages like uptime, email control, proper backups and many other parameters, which make it a unanimous choice for an application. Why would someone want to start on a small scale and take hiccups and bottlenecks during the growing phase, which will only deteriorate the user experience. A good business mind will tell you that the big option is always a better one and works out well on the long run.
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